Social Media for Business

Nowadays, social media has broadened its content. It is no longer social or only as communication platform for two or group of people. Social media now has become one important platform of marketing in business. Researches show that 80% or people are now on social media. Therefore, social media has become functional to market products, promote brands, connect to current customers, and broaden customers and to increase brand exposure.  

For the past few years, companies have started to follow the trend of using social media platform in order to expand their business. They may have their own websites, but given the fact that majority of people surf through social media hours and hours per day, social media almost replaced the role of company’s official website. Facebook and Instagram are two of the social media platform that I think put an important role on helping companies in Australia particularly to expand their business these days. Their audiences ranges of all ages, backgrounds, occupations, and interests. Therefore, their ability to filtering community and interest gives advantages to companies to reach their target market or found by targeted audience. And while now that everything become accessible online, people tend to access products or services online particularly through social media.

Social Media in History

Looking back to history of social media, the technology has actually started long before Friendster or Facebook commenced. In 1970’s, BBS (Bulletin Board System) was the first social media ever launched to public. They focused on sharing files, games, and post messages over telephone lines via modem. It was the early age of Internet when people barely use internet, and as time goes by, development was made. It was the time for Friendster and linked in launched to public on early 2000. These two social media introduced the idea of filtering community or people who has the same bond. Therefore, while Friendster taking more into casual life and almost known as dating site, Linked in took the more formal approach for business people to stay connected. As more and more invention made for technologies, started on 2010, mobile-based platform has become popular in public. Instagram, Snapchat, Foursquare, and Tinder are some of the examples.

     BBS, the first social media ever made

     Facebook, the most popular social media nowadays